DOC. 03 / CAMPAIGN MANAGEMENT SCOPE OF WORK
Service · 03

Campaigns That Don't Burn Your List

Most brands either send too infrequently or blast everyone weekly and tank deliverability. We build a segmented campaign calendar that keeps your best customers engaged without fatiguing the list, every send is targeted, tested, and measured.

— Includes

  • Monthly campaign strategy and calendar
  • Audience segmentation per send
  • Copywriting and design for every campaign
  • A/B subject line and preview text testing
  • Send-time optimisation by segment
  • Monthly deliverability and engagement reporting
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