Outsource email marketing to a team measured on revenue.
Outsourced email marketing for ecommerce brands on Klaviyo. We plan, write, design, build, send, and report on every campaign, tune your flows on the same monthly cycle, and run SMS from the same calendar. You approve the calendar and read the report. We do the rest.
Campaigns that don't burn your list. Most brands either send too infrequently or blast everyone weekly and tank deliverability. Our email marketing management runs on a segmented calendar that keeps your best customers engaged without fatiguing the list: every send targeted, tested, and measured in revenue.
/ Includes
- Monthly campaign strategy and calendar
- Audience segmentation per send
- Copywriting and design for every campaign
- A/B subject line and preview text testing
- Send-time optimisation by segment
- Flow optimisation and split testing
- Monthly deliverability and engagement reporting
/ Free Audit
Get your free campaign audit
Drop your store URL and email. We'll review your email program and send a written 90-day revenue roadmap within 24 hours. No obligation.
Trusted by
800+ brands
What outsourced email marketing includes.
What we run every month. Done-for-you email marketing means you stop producing emails and start reviewing results. This is the monthly scope of a full management retainer.
01
Campaign calendar and execution
A monthly calendar built around your launches, promotions, and stock. Every campaign strategised, written, designed, built, QA'd, and sent by us.
02
Segmentation per send
No default full-list blasts. Each campaign goes to the segment that earned it, with predictive analytics where your data supports it.
03
Flow optimisation
Campaigns are half the program. Your flows get split tested and tuned on the same monthly cycle, because that is where automated revenue compounds.
04
Deliverability monitoring
Spam rate, bounces, and engagement watched every month, so a bad send gets caught before it becomes a reputation problem.
05
Email and SMS, one owner
Full ownership of the email and SMS program, planned in one calendar so the channels do not double up on the same customer.
06
Reporting in revenue
Monthly performance reporting on revenue per recipient, flow contribution, and list growth. Open rates are a leading indicator, not the scoreboard.
When to outsource email marketing, and when not to.
Outsourcing is not always the answer. It is the right call when the work needs a team and the business does not yet need a full-time hire. It is the wrong call when you need one fix, or when email is big enough to deserve someone inside the building every day.
Outsource when
- You need strategy, copy, design, build and deliverability covered from the first month.
- Email matters, but it does not yet justify a full in-house team.
- Your flows are stale and nobody owns them.
- You want senior people now, not after a 3 to 6 month hiring process.
Don't outsource when
- You are under about $500K a year. A freelancer or a one-off project is usually the better spend.
- You need one fix, not a program. Buy a fixed-scope project instead.
- You already have a strong in-house team. You need direction, not hands: hire a consultant.
- Email is strategic enough to need someone inside the business every day. For most brands that starts around $10M+ in revenue.
The cost comparison is simple. Built In puts the average base salary of a US email marketing manager at about $80K a year in 2026, before benefits, and the hire takes 3 to 6 months. As of October 2026, Upwork puts a typical freelance Klaviyo expert at $40-90 an hour. Both are one person. A retainer brings strategy, copy, design, build and deliverability from month one.
Many brands do both, in order: outsource to build the program, then hire to run it. Popl did exactly that after a 21-month engagement with us. Need the whole program run, not only the sends? That is our ecommerce email marketing agency service: flows, campaigns, SMS and deliverability under one retainer. Want senior direction for your own team instead? That is our email marketing consultant engagement.
What to keep in-house.
Your job gets smaller. Not zero. Outsource the production; keep the decisions.
What to sell, and when
Launches, promotions, pricing and stock. We turn them into a calendar; the decisions stay with you.
Brand voice and sign-off
You approve the calendar and flag anything off-brand or off-limits before it goes out.
The account and the data
Keep your email platform account, sending domain and customer data in your company's name. Whoever runs it should work inside your account, not theirs.
One owner on your side
One person who can answer questions in Slack and read the monthly report. That is the whole job.
Each month: you and us
YouShare launches, promotions, stock levels, and anything the business needs email to push.
UsTurn that into a segmented monthly calendar with a reason for every send.
YouApprove the calendar and flag anything off-brand or off-limits.
UsWrite, design, build, and QA every campaign in Klaviyo.
YouKeep one person on your side who can answer questions in Slack.
UsSend, test, watch deliverability, and adjust segments as the data comes in.
YouRead the monthly report and bring questions to the check-in.
UsReport revenue, not activity, and bring next month's priorities.
Outsourcing email marketing: the risks, and how we remove them.
Most outsourcing horror stories come from a handful of failure modes. Each one has a design fix. Here are ours.
Lock-in
Month-to-month retainers with 30-day notice. Clients stay because the program compounds, not because a contract says so.
A clean handoff becomes impossible
Flows, segments and calendars live in your Klaviyo account, not ours. Popl brought its program in-house after 21 months, and the handoff was clean because the architecture was written down.
Reports full of activity, not results
Monthly reporting on revenue per recipient, flow contribution and list growth. Open rates are a leading indicator, not the scoreboard.
Volume that burns your list
Every send goes to a segment that earned it. Deliverability is watched monthly, and unengaged subscribers get a sunset flow, not another blast.
Off-brand emails
Nothing goes on the calendar without your approval. You flag what is off-brand or off-limits before it ships.
Paying for a retainer when you needed a fix
The free audit recommends a scope. If one project solves it, we quote a fixed-scope project and stop there.
Reporting cadence: receipts, on a schedule
Weekly
Check-in on what went out, what is next, and anything that needs a decision. Dedicated Slack channel between calls.
Monthly
Performance report: revenue per recipient, flow contribution, list growth, deliverability, and the plan for the next month.
Quarterly
Strategic review of the whole program: what compounded, what stalled, and where the next quarter of revenue comes from.
Outsourced email marketing: what you hand over, what it costs.
What you hand over. Less than most brands expect, and none of it is ownership.
- A user login, not the account. A seat on your Klaviyo (or Omnisend) account. The account, sending domain and customer data stay in your company's name.
- Next month's commercial plan. Launches, promotions, stock and pricing. We turn it into a segmented calendar; the decisions stay with you.
- Brand rules. Voice, imagery, and anything you cannot say, such as product claims your category restricts.
- One approver. One person who signs off the calendar and answers questions in Slack.
What it costs. Full management is a monthly retainer, typically $3-12K USD a month for ecommerce brands, scoped to your volume. It is built for brands at $500K+ annual revenue who want sustained Klaviyo growth without building a team in-house.
Month-to-month, 30-day notice. No long-term lock-in, and no hourly billing. Scope and specific pricing come out of the free audit, in writing, within 24 hours. If you need a one-off fix rather than ongoing management, a fixed-scope project runs $3-15K USD depending on scope. Published ranges are in USD.
For comparison: Built In puts the average base salary of a US email marketing manager at about $80K a year in 2026, before benefits, and the hire takes 3 to 6 months. A retainer brings the whole team in month one.
See all engagement types on the pricing page, or compare the market in our guide to email marketing agency pricing.
Klaviyo account management that doesn't burn your list.
Most email marketing campaign services measure output: emails sent, calendars filled. Output is easy. Send more, to everyone, more often. It works for a quarter, then complaint rates climb, Gmail starts filtering, and your best customers stop seeing you.
We manage the whole Klaviyo account, campaigns and flows together, and we measure revenue per recipient, which forces the opposite habit. Every campaign has a segment that earned it. Unengaged subscribers get a sunset flow, not another blast. Deliverability is watched monthly, because the inbox is the channel. We win by removing things: sends that do not pay, segments that drag the rest down.
Planning campaigns in-house? Start with our 2027 email marketing calendar for ecommerce, then borrow from 65 ecommerce email subject lines and our holiday email examples.
/ Other services
Questions about outsourced email marketing.
Q.01 What does outsourced email marketing management include? +
Answer
With us, the monthly scope covers the campaign calendar and every send in it (strategy, copy, design, build, QA, and sending), segmentation and predictive analytics, flow optimisation and split testing, deliverability monitoring and maintenance, and monthly reporting on revenue per recipient, flow contribution, and list growth. Email and SMS are owned together. You also get weekly check-ins, a dedicated Slack channel, and a quarterly strategic review. Your side is sharing what the business needs to promote, approving the calendar, and reading the report.
Q.02 How much does it cost to outsource email marketing? +
Answer
With us there are three ways in. The audit is free and comes back within 24 hours with a recommended scope and a specific price. Fixed-scope work, such as a Klaviyo setup, a migration, or a flow rebuild, is a single project fee of $3-15K USD depending on scope. Full management is a monthly retainer, typically $3-12K USD a month for ecommerce brands, scoped to your send volume, built for brands at $500K+ annual revenue, and month-to-month with 30-day notice. Published ranges are in USD. For comparison, Built In puts the average base salary of a US email marketing manager at about $80K a year in 2026, before benefits. Our pricing page lists every engagement type, and our guide to email marketing agency pricing breaks down the market.
Pricing and engagement types →How much an email marketing agency costs →
Q.03 Should I outsource email marketing or hire in-house? +
Answer
Outsource when you need strategy, copy, design, build, and deliverability covered from the first month and email does not yet justify a full team. Hire when email is strategic enough to need someone inside the business every day, which for most brands starts around $10M+ in revenue. Built In puts the average base salary of a US email marketing manager at about $80K a year in 2026, before benefits; the hire takes 3 to 6 months and is still one person. As of October 2026, Upwork puts a typical freelance Klaviyo expert at $40-90 an hour, also working alone. Many brands do both, in order: outsource to build the program, then hire to run it. Popl did exactly that after a 21-month engagement with us.
Freelancer, consultant, agency or in-house, compared →Popl case study →
Q.04 Do you offer Klaviyo account management? +
Answer
Yes. Full management covers the whole Klaviyo account, not only the campaigns: the campaign calendar and every send, flows and their split tests, segments and predictive analytics, deliverability monitoring, and monthly revenue reporting, with SMS run from the same account. The work happens inside your Klaviyo account, so you can see everything, and you can take it in-house later if you choose. It is a monthly retainer, month-to-month with 30-day notice.
Q.05 What is email marketing management? +
Answer
Email marketing management is running a brand's email program on its behalf: planning the campaign calendar, segmenting the audience, writing and designing each send, building and testing it in the email platform, optimising automated flows, monitoring deliverability, and reporting on revenue. Outsourced, an agency does all of it for you. For ecommerce brands we do it in Klaviyo, and we manage SMS alongside email.
Q.06 Is there a minimum contract? +
Answer
No lock-in. Retainers are month-to-month with 30-day notice. Clients who stay do so because the program keeps compounding, not because a contract says they have to.
Q.07 Do you offer done-for-you email marketing? +
Answer
Yes. Full management is done-for-you: we plan, write, design, build, send, and report. Your side is sharing what the business needs to promote, approving the calendar, and reading the report.
Q.08 Will outsourcing our email campaigns hurt deliverability? +
Answer
It should do the opposite. The fastest way to damage deliverability is sending more, to everyone, more often. Our campaign management is built on segmented sends to people who engage, with deliverability monitored every month. That is the difference between an email marketing campaign service and a send button.
Q.09 How do you report on email marketing performance? +
Answer
Monthly, in revenue: revenue per recipient, flow contribution to email revenue, list growth, and deliverability health, with the plan for next month. Weekly check-ins cover what shipped and what is next. Quarterly reviews step back to look at the whole program.
Q.10 Is outsourcing email marketing a dying model? +
Answer
No, but one version of it is. Outsourcing volume is dying: an agency paid to send more email to the same list. Since February 2024 Gmail and Yahoo have required bulk senders to keep spam complaints low and offer one-click unsubscribe, so blasting everyone weekly now gets filtered. What still works is outsourcing a program measured on revenue: flows, segmented campaigns and deliverability run by people who do it every day, inside your own account so you can take it in-house later. Popl did exactly that after 21 months with us. Test any outsourcing deal on three questions: who owns the account, what is it measured on, and can you leave on 30 days' notice.
Q.11 What are the weaknesses of Klaviyo? +
Answer
Cost scales with active profiles, including people who bought without subscribing, so the bill grows with your customer file. SMS is billed per message on top of email. It is built for B2C ecommerce, so sales-led B2B teams need a separate CRM. Reporting uses attribution windows that can overstate email's share if left on defaults. And some categories are restricted: prescription products are prohibited on every channel, and CBD and cannabis are prohibited on SMS in the US and Canada.
Start with a free campaign audit.
We'll audit your campaign setup and segment strategy, free, with no commitment, and tell you whether outsourcing is the right call.
Or browse all services →/ Free Audit
Get your free campaign audit
Drop your store URL and email. We'll review your email program and send a written 90-day revenue roadmap within 24 hours. No obligation.