A CRO strategist who fixes the funnel, not just the button.
Your conversion rate is not a button-colour problem. It is a Profit Loop problem. The ad set the wrong expectation, the PDP failed to deliver on it, the cart added friction, and email did not catch the drop-off. We audit and rebuild the whole funnel as one connected system covering paid, creative, landing, offer and email, because that is where the real conversion lift lives.
— Includes
- Full PDP, cart, checkout and post-purchase funnel audit
- Heatmap and session-replay review of top-spending landing pages
- Conversion drop-off quantified by step
- Offer architecture review (bundles, AOV builders, post-purchase)
- Email + SMS capture audit on every traffic source
- Three prioritised CRO tests ready to ship in week one
- Funnel realignment plan synced with paid creative + email
Most CRO agencies test buttons.
We rebuild the expectation chain.
Why now: Paid is getting more expensive, every visit matters more. Brands that don't convert and resurrect every paid visit are bleeding margin. CRO is no longer optional. It's the lever that decides whether your paid stack stays profitable next year.
Map the drop-offs
Heatmaps, session replays, funnel analytics. Where conversion drops by step, where the ad-to-page expectation mismatches surface. The biggest leaks live where no A/B test would have caught them.
Rebuild offer + PDP
Offer architecture, bundles, AOV builders, social proof placement, urgency, returns and shipping copy. The PDP rebuilt to match the angle that brought the buyer in.
Catch the rest with email
Every drop-off lands in a Klaviyo flow tied to the exact step they bounced from. Browse, cart, checkout, post-purchase. Every leak gets a net.
The $497 Profit Loop Audit.
One week. A written, prioritised audit you can action with or without us. Fully credited back if you engage us on a retainer within 30 days.
Funnel leak diagnosis
PDP, cart, checkout and post-purchase reviewed step-by-step. Conversion drop-off quantified.
Ad-to-page expectation audit
Top-spending paid campaigns checked against the landing pages they point at. Mismatches scored.
Offer architecture review
Bundles, AOV builders, free-shipping thresholds, subscription save offers, post-purchase upsells.
Three ready-to-ship tests
Hypotheses, mockups and success metrics. Your team or ours can ship them in week one.
Email lifecycle gap report
Browse, cart, checkout and post-purchase flows audited against the drop-off points your funnel actually has.
90-minute strategy call
Live walkthrough with Pete. Q&A on anything in the deliverable.
Thinking about hiring a CRO lead in-house?
A senior in-house CRO lead is a $100k+ commitment before you have validated the tests they will run, the tools they will license, or the email and paid integration they need to make any of it stick. The partner model wins on cost, speed and accountability.
— Other doors into the Profit Loop
Want a funnel that delivers on the angle?
One week. A written plan covering funnel, offer, paid alignment and email lifecycle. Fully credited back if you engage us on a retainer within 30 days.