A media buyer who owns the whole funnel, not just the ad account.
Blended ROAS is collapsing across DTC. Signal loss is real, CAC is up 40–60%, and every founder is calling the same media buyers who optimise in a vacuum. Bid strategy is a third of the lift. We run paid as part of an integrated Profit Loop. Creative angles tested in paid, mirrored in email, retargeted with CRO. Same ad spend, materially better blended numbers.
— Includes
- Full Meta and TikTok account audit (structure, pacing, bid strategy)
- Signal-loss diagnosis post-iOS and post-ATT (CAPI, dataset, attribution)
- Creative-to-spend matchup: what is eating budget without ROAS
- Landing page and PDP audit against your top-spending campaigns
- Email capture audit on every paid traffic path
- Quantified leak report: where ad dollars are bleeding
- 90-day media plan synced with email lifecycle
Most media buyers optimise in isolation.
We optimise the loop.
Why now: Post-iOS attribution is broken. Andromeda is automating bid and creative selection. The lift left for a human operator is at the seams between creative, paid, landing and email. That is exactly where we work.
Diagnose the leak
Account structure, CAPI / dataset quality, bid strategy and creative-to-spend ratios. The biggest leaks are almost never where the dashboard says they are.
Rebuild the spine
Campaign structure, audience consolidation, signal hygiene, creative cadence. The next 30 days of media is planned around the angles your customer research says will win, not what AI auto-picks.
Close the loop
Winning paid angles get pushed into welcome, abandoned cart, post-purchase and win-back flows. Email LTV rises. CAC ceilings rise with it. The loop compounds.
The $497 Profit Loop Audit.
One week. A written, prioritised audit you can action with or without us. Fully credited back if you engage us on a retainer within 30 days.
Paid account leak diagnosis
Account structure, bid strategy, budget pacing, audience overlap, CAPI / dataset health. Quantified by spend at risk.
Creative-to-spend matchup
Which angles are eating budget without producing ROAS, and which underspent angles should get more budget tomorrow.
Landing and offer audit
Top-spending campaigns checked against the landing pages and PDPs they actually point at. Friction surfaced.
Email lifecycle gap report
Where every paid traffic source is failing to convert into capture, capture into sale, and sale into repeat.
90-day media plan
A concrete spend allocation, campaign structure and creative testing plan synced with your email lifecycle.
90-minute strategy call
Live walkthrough with Pete. Q&A on anything in the deliverable.
Thinking about hiring a media buyer in-house?
A senior DTC media buyer costs $90–140k a year before tools and before the separate creative and email leads you also need. Our retainer gives you a senior operator plus a full Klaviyo team plus creative strategy for less than one FTE.
— Other doors into the Profit Loop
Want paid that compounds with the rest of your funnel?
One week. A written plan covering paid, creative, landing and email. Fully credited back if you engage us on a retainer within 30 days.