Klaviyo agency pricing, scoped to need.

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With us, the Klaviyo audit is free, with no commitment. Project engagements (account setup, migration, flow rebuild, deliverability fix) cost $3-15K USD depending on scope, with 1-6 weeks typical. Full management retainers are billed monthly and scoped to volume, typically $3-12K USD a month for ecommerce brands, month-to-month with 30-day notice. Published ranges are in USD. Budget separately for Klaviyo's own subscription, which Klaviyo prices on active profiles.

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Because the right scope (and therefore the right price) depends on your account state, list size, and what you actually need. The free audit produces a written recommendation including specific scope and pricing within 24 hours, so you have real numbers to work with rather than published ranges that may not apply to your situation.

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Three common models. (1) Project pricing for defined deliverables (audit, setup, migration, flow rebuild): ours are $3-15K USD depending on scope. (2) Monthly retainers for ongoing management: ours are typically $3-12K USD a month for ecommerce brands. (3) Performance-based pricing, where the agency takes a percentage of email-attributed revenue: viable, but rare and structurally complex.

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Our Full Management retainer covers full ownership of your email and SMS program: a monthly campaign calendar and execution, flow optimisation and split testing, segmentation and predictive analytics, deliverability monitoring and maintenance, monthly performance reporting (RPR, flow contribution, list growth), weekly check-ins with a dedicated Slack channel, and quarterly strategic reviews. Whoever you hire, get the scope in writing: campaigns per month, flows built or optimised, whether SMS is included, and how results are reported.

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We don't bill by the hour. Projects are fixed-fee and scoped after the free audit, so you know the full price before any work starts, and retainers are a monthly fee. For a benchmark, as of October 2026 Upwork puts a typical freelance Klaviyo expert at $40-90 an hour, working as a single person. The real difference is who does the work: a freelancer is one person, while we bring a team (strategy, copy, design, development and deliverability). For brands under $500K revenue, a freelancer is often the right choice; above that, the work usually justifies a team.

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Built In puts the average base salary for a US email marketing manager at about $80K a year in 2026 (about $90K in total compensation), before benefits, the 3-6 months it takes to hire, and the risk of hiring badly. Agencies bring senior expertise immediately at retainer rates that work out to less than full-time-equivalent compensation, with no hiring risk. For brands at $10M+ revenue with email as a strategic channel, the eventual answer is usually hiring; for brands below that, agencies are typically more cost-effective.

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Project engagements are scoped to a specific deliverable with a defined timeline (1-6 weeks typical). Retainers are month-to-month with 30-day notice; we don't lock clients into long-term contracts. If you stay, it should be because the program keeps compounding, not because a contract says so.

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You can grant Klaviyo access via Account Settings → Users → Add User. Read-only access is sufficient for the audit. We can also walk through the audit on a screen-share call if you'd prefer to keep access internal.