Email for Fashion Brands That Captures Intent Before It Walks Out the Door
Fashion has a browse-heavy, high-intent purchase pattern that most email programmes completely miss. The visitor who viewed your bestselling dress three times is not the same as someone who just landed on your homepage. We build Klaviyo flows that recognise the difference, and close the gap between browse and buy.
Get a Free Fashion & Apparel AuditFashion & Apparel email challenges.
These are the problems that make fashion & apparel email different from other categories, and the specific ways we address each one.
High browse rate, low add-to-cart rate
— Solution
Browse abandonment flows capture the intent signal before it leaves. Fashion stores typically see 15-20% of email revenue from browse abandonment alone.
Size and fit hesitation killing conversions
— Solution
Abandoned cart and browse abandonment copy addresses fit hesitation directly, size guides, easy returns, and customer fit reviews by size.
Seasonal inventory creates send complexity
— Solution
Campaign calendars built around your collection cycle, not generic retail holidays, with segment logic that respects what each customer has already bought.
One-season buyers who don't return
— Solution
Post-purchase cross-sell sequences and style inspiration emails keep the brand top-of-mind between seasons, driving the second purchase before a competitor does.
Flows we build for Fashion & Apparel brands.
Every flow is built around the fashion & apparel customer lifecycle, from first discovery to long-term retention.
Welcome Series
5-email sequence covering brand story, bestsellers by category, fit guides, and first-purchase incentive, structured around a style discovery frame.
Browse Abandonment
2-email sequence for product page visitors who didn't add to cart. Fashion browse abandonment is the single highest-RPR automation in the category.
Abandoned Cart
3-email sequence that addresses fit hesitation, size guides, easy returns, and social proof by product category.
Post-Purchase + Style Education
Styling tips for purchased items, care instructions, and cross-sell to complementary pieces, the foundation of repeat purchase behaviour.
Back-in-Stock Alerts
Automated notifications for wishlist and viewed-but-out-of-stock products. Fashion back-in-stock emails convert at 18-25% open-to-purchase.
Seasonal Campaign Strategy
Campaign calendar built around fashion seasons, sale periods, and new collection launches, not generic retail calendar templates.
— Other verticals
Running a fashion & apparel brand?
Free audit. We measure your flows, segmentation, and campaigns, and show you exactly what's missing for fashion & apparel brands.