A creative strategist who pays for themselves in email revenue.
CAC is up 40–60% across DTC. Every founder is hiring a creative strategist because the ad account is where the pain shows up first. But that is only half the math. We audit the angles winning in your Meta and TikTok creative, then mirror them across your Klaviyo flows so every dollar of CAC compounds into LTV.
— Includes
- Full audit of your Meta and TikTok ad creative library
- Hook-rate, hold-rate and angle-diversity scoring
- Winning-angle and messaging-gap report
- Net-new creative briefs your ad team can execute on
- Email flow audit against your winning ad angles
- Creative-to-inbox alignment plan
Every other email agency starts from your list.
We start from what is already converting.
Why now: Andromeda is about to flood DTC with machine-generated creative. Meta's automated system will multiply ad volume 10–100×. The brands that win the next 18 months are the ones with a human strategist briefing and curating the machine. Not the ones outsourcing judgement to it.
Audit the ad account
Score every active Meta and TikTok creative on hook rate, hold rate and angle diversity. Three messaging gaps usually surface immediately, the ones quietly costing you money.
Brief the next batch
Net-new briefs around your winning angles plus the three or four untested angles your customer research and reviews surface. Your ad team executes, we report on what wins.
Mirror it in the inbox
Winning ad angles get reinforced across welcome, abandoned cart, post-purchase and win-back flows. You stop paying full CAC to drop the message at the front door.
The $497 Profit Loop Audit.
One week. A written, prioritised audit you can action with or without us. Fully credited back if you engage us on a retainer within 30 days.
Ad library scorecard
Every active ad scored on hook rate, hold rate, angle diversity. Top performers and bottom 20% flagged.
Three messaging gaps
Angles working in paid that your email is silent on, plus the angles you have never tested.
Customer language pull
Reviews, support tickets and ad comments mined for the exact phrases your buyers use.
Flow alignment audit
Welcome, abandoned cart, browse, post-purchase and win-back checked against your winning ad angles.
Next-batch creative brief
One brief ready to hand to your ad team, built around the gaps the audit surfaced.
90-minute strategy call
Live walkthrough with Pete. Q&A on anything in the deliverable.
Thinking about hiring a creative strategist in-house?
A full-time DTC creative strategist costs $80–120k a year before tools, ramp time and email integration. Our retainer gives you a senior creative strategist plus a full Klaviyo team plus accountability to revenue, for less than the cost of one FTE.
— Other doors into the Profit Loop
Want creative that compounds into email revenue?
One week. A written plan you can action with or without us. Fully credited back if you engage us on a retainer within 30 days.