Email built for your category.
A supplement brand and a fashion brand have completely different customer lifecycles, purchase frequencies, and objection patterns. As an ecommerce email marketing agency, we build email programs specific to your product category, not a one-size-fits-all Klaviyo setup. Each playbook below covers the flows, the rules and, where Klaviyo publishes them, the benchmarks for that industry.
Trusted by
800+ brands
avg. flow placed order rate, health & beauty, vs 0.19% for campaigns (Klaviyo, Feb 2026)
Supplements
Replenishment flows, protocol education, subscription saves, and copy written to FDA structure/function rules. Email built for consumable health products.
avg. flow placed order rate, health & beauty, vs 0.19% for campaigns (Klaviyo, Feb 2026)
Skincare & Beauty
Routine-building post-purchase sequences, skin type segmentation, trial-to-full-size conversion, and review collection done right.
avg. flow placed order rate, clothing & accessories, vs 0.12% for campaigns (Klaviyo, Feb 2026)
Fashion & Apparel
Browse abandonment recovery, seasonal campaign strategy, size/fit objection handling, and back-in-stock automation.
flows built for pet brands, from breed-aware welcome to gotcha day
Pet Products
Replenishment flows for food and treats, breed-based personalisation, birthday automations, and subscription retention.
avg. flow placed order rate, health & beauty, vs 0.19% for campaigns (Klaviyo, Feb 2026)
Health & Wellness
Goal-based personalisation, educational flows that build trust, subscription conversion, and SMS that stays inside platform rules.
avg. flow placed order rate, jewelry, vs 0.08% for campaigns (Klaviyo, Feb 2026)
Jewelry
Annotated email examples, gift-buyer journeys, anniversary triggers, an occasion calendar, and high-AOV consideration flows.
avg. flow placed order rate, food & beverage, vs 0.26% for campaigns (Klaviyo, Feb 2026)
Coffee & Tea
Subscription conversion, taste-preference segmentation, brewing education, and freshness-aware replenishment.
avg. flow placed order rate, food & beverage, vs 0.26% for campaigns (Klaviyo, Feb 2026)
Food & Beverage
Dietary-preference segmentation, recipe-driven post-purchase, per-product replenishment, and holiday gifting campaigns.
avg. flow placed order rate, home & garden, vs 0.13% for campaigns (Klaviyo, Feb 2026)
Home Decor
Extended consideration flows, room-based segmentation, wishlist triggers, and post-purchase styling content.
avg. flow placed order rate, health & beauty, vs 0.19% for campaigns (Klaviyo, Feb 2026)
Cosmetics & Makeup
Shade-matching flows, finished-look content, daily-use replenishment, and trend-driven launch campaigns.
avg. flow placed order rate, sporting goods, vs 0.11% for campaigns (Klaviyo, Feb 2026)
Sports & Fitness
Goal-based segmentation, coaching content, nutrition replenishment, and seasonal training campaigns.
flows built around the child's age, from due date to preschool
Baby & Kids
Age-stage automation, gift-buyer flows, safety messaging, and subscription stage transitions as kids grow.
because US and Canadian SMS rules restrict alcohol content
Wine & Spirits
Email-led programs, taste profile segmentation, wine club and subscription conversion, and occasion-driven campaigns.
in the US and Canada: Klaviyo and Omnisend both bar CBD and cannabis on SMS
Cannabis & CBD
Email only in the US and Canada, claims-aware copy, education-led nurture, age gating, and state-aware segmentation.
platform policies checked before we build, as an official Klaviyo and Omnisend partner
Peptides
Platform policy checks with written sign-off before any build, research-use-only copy, testing-led trust flows, and reorder timing.
avg. flow placed order rate, electronics, vs 0.09% for campaigns (Klaviyo, Feb 2026)
Consumer Electronics
Extended cart and browse flows, accessory cross-sell, post-purchase setup support, and product launch campaigns.
/ Not on this list?
We work with any DTC brand.
If you sell physical products online on Klaviyo or Omnisend, we can help in almost any category. For regulated products, we check the platform's policy first.
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