How Much Email Revenue Should Your Store Be Generating?
Plug in your list size, AOV, and send frequency. We calculate the revenue range your program should be hitting based on Klaviyo's published benchmarks for ecommerce.
Your numbers
Your monthly email revenue range
Current estimated
$0/mo
Based on your account maturity
Properly optimised potential
$0/mo
Full flow library + segmented campaigns at benchmark RPR
Monthly revenue gap
$0/mo
$0/yr opportunity
Note: Calculations use Klaviyo's published ecommerce benchmarks for flow RPR ($0.80-$3.65 by maturity), campaign RPR ($0.04-$0.18), and welcome series RPR ($3.34 for $100-200 AOV stores). These are conservative ranges; well-managed accounts in some categories meaningfully exceed them.
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How This Calculator Works
Klaviyo publishes ecommerce benchmarks for revenue per recipient (RPR) by send type. Flows generate roughly $0.80-$3.65 RPR depending on flow type and account maturity. Broadcast campaigns generate $0.04-$0.18 RPR depending on segmentation depth.
This calculator multiplies your active subscribers by typical send volume per month, weighted by RPR for your account maturity tier, to estimate the revenue range your program should be hitting. The "gap" is the difference between what you're likely generating now and what a properly built program would generate at the same list size.
The output is an estimate, not a guarantee. Real revenue depends on segmentation, deliverability, copy quality, and offer strategy beyond what a calculator can model. The point of the tool is to give you a directional read on whether your program is leaving meaningful revenue on the table, almost every account we audit is.