Free Calculator
What Is Your Email List Actually Worth?
Enter your list size, average order value and current email revenue. The calculator works out what each subscriber earns you a year now, and compares it with planning tiers by list quality. The tiers are our assumptions, not published benchmarks, so treat the gap as a direction, not a forecast.
Your list
Annual list value
Per-subscriber value (current)
$0/yr
Current annual value
$0/yr
Properly built potential
$0/yr
At our planning tier for your list quality
Annual gap
$0/yr
Want a real audit on these numbers?
Drop your store URL and email. We'll review your actual Klaviyo account (read-only) and send you a written 90-day roadmap, free, within 24 hours.