What Is Your Email List Actually Worth?

A 50,000-subscriber email list at AOV $80 with strong segmentation can generate $400K+ per year. The same list under a generic broadcast strategy generates a third of that. This calculator shows the gap.

Your list

Active subscribers Average order value (AOV)

Current annual email revenue

Total Klaviyo-attributed revenue last 12 months. Use 0 if unknown. List quality

Annual list value

Per-subscriber value (current)

$0/yr

Current annual value

$0/yr

Properly built potential

$0/yr

At benchmark RPR for your list quality tier

Annual gap

$0/yr

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