How Much Abandoned Cart Revenue Are You Leaving on the Table?

The average cart abandonment rate is 70%. Industry-standard cart recovery flows recover 12-18% of those abandoned carts; top performers recover 20%+. Plug in your numbers and see what your abandoned cart flow should be generating.

Your numbers

Monthly store sessions Total monthly sessions to your store. Found in Shopify/GA dashboards. Add-to-cart rate (%) Sessions that result in add-to-cart. Typical range: 5-12%. Cart-to-order rate (%) Sessions with cart that complete checkout. Typical range: 25-35% (so 65-75% abandonment). Average cart value

Current abandoned cart recovery rate (%) Found in Klaviyo flow analytics. Default flows typically run 3-8%; properly built flows hit 15-25%.

Your monthly recovery picture

Carts abandoned per month

Total cart value abandoned

You're recovering now (current)

$0/mo

at your current recovery rate

At 18% recovery (benchmark)

$0/mo

Monthly gap

$0/mo

$0/yr opportunity

Fix My Abandoned Cart Flow →

Sources: Klaviyo abandoned cart benchmarks (avg recovery 12-18%, top 10% senders 20%+, RPR $3.65, top decile $28.89). Average ecommerce cart abandonment rate ~70% per Baymard Institute.

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