How Much Abandoned Cart Revenue Are You Leaving on the Table?

Baymard puts the average documented cart abandonment rate at 70.22% across 50 studies (updated 22 September 2025). In the accounts we work on, a well-built Klaviyo abandoned cart flow recovers 10-15% of abandoned carts, against the 3-5% we typically see from out-of-the-box templates. Plug in your numbers and see what that gap is worth to you.

Your numbers

Monthly store sessions Total monthly sessions to your store. Found in Shopify/GA dashboards. Add-to-cart rate (%) Sessions that add something to the cart, from your store analytics. Cart-to-order rate (%) Carts that become orders. Baymard's 70.22% average abandonment implies about 30%; use your own figure if you have it. Average cart value

Current abandoned cart recovery rate (%) Recovered carts as a share of abandoned carts. In the accounts we work on, out-of-the-box flows typically recover 3-5%; well-built flows 10-15%.

Your monthly recovery picture

Carts abandoned per month

Total cart value abandoned

You're recovering now (current)

$0/mo

at your current recovery rate

At 15% recovery (well-built flow)

$0/mo

Monthly gap

$0/mo

$0/yr opportunity

Fix My Abandoned Cart Flow →

Sources: average cart abandonment rate 70.22% from Baymard Institute (50 studies, updated 22 September 2025). Recovery rates (3-5% out of the box, 10-15% well built) are what we see in the accounts we work on, not a published benchmark. For context, Klaviyo's 2026 Abandoned Cart Benchmarks Report (2 October 2026) puts the average abandoned cart email at $6.77 revenue per recipient and the top 10% at $13.70. The full flow, with timing and templates, is in our Klaviyo abandoned cart flow playbook.

Want a real audit on these numbers?

Drop your store URL and email. We'll review your actual Klaviyo account (read-only) and send you a written 90-day roadmap, free, within 24 hours.