Brevo Pricing 2026: Plans, Email Volume and SMS Costs

Brevo (formerly Sendinblue) is priced differently from almost every other email platform: you pay for the number of emails you send, not the number of contacts you store. That makes it one of the cheapest options for a big list you email occasionally, and less of a bargain for a small list you email every day.

Prices below come from brevo.com/pricing, its pay-as-you-go calculator and help centre, checked in September 2026. We run Klaviyo for ecommerce brands; where Brevo is the better buy, we’ll say so.

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How much does Brevo cost?

As of September 2026, Brevo’s free plan allows 300 emails a day. Starter costs from $9 a month and Standard from $18 a month for 5,000 emails, and Professional from $499 a month for 150,000 emails. Price rises with monthly email volume, not list size: 50,000 emails cost $56 on Starter or $97 on Standard. Yearly billing takes 10% off.

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Brevo’s plans at a glance

	Free	Starter	Standard	Professional	Enterprise
Price	$0	From $9/mo	From $18/mo	From $499/mo	Custom
Emails	300/day	5,000 to 100,000/mo	5,000 to 500,000/mo	150,000 to 10M/mo	Custom
Multi-step automation	Limited to 2,000 contacts	Limited to 2,000 contacts	Unlimited	Unlimited	Unlimited
A/B testing, send-time optimisation	No	No	Yes	Yes	Yes
Brevo branding	Always shown	Removal is a paid add-on	Removed	Removed	Removed
Landing pages	Not included	Not included	1 page	10 pages	Custom
Extra channels				WhatsApp, popups, web and mobile push	Everything
Seats				10 included	Custom
Support		Email	Email	Phone, deliverability specialist (3 hours a year)	CSM, tailored onboarding

Source: brevo.com/pricing and Brevo’s free plan limits article, September 2026.

The line that matters most for an online store: automation is capped on Free and Starter. Brevo’s feature comparison limits multi-step automation to 2,000 contacts on both, with unlimited automation from Standard. If you want abandoned cart and post-purchase flows running for your whole customer base, compare Standard, not Starter.

Professional adds contact scoring (including RFM and lifetime value), AI product recommendations, back-in-stock alerts and coupons, and AI segmentation.

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Brevo cost by email volume

Monthly-billing prices in USD from Brevo’s pricing calculator, September 2026.

Emails per month	Starter	Standard	Contacts included
5,000	$9	$18	500
10,000	$17	$35	1,500
15,000	$25	$49	2,500
20,000	$32	$69	500,000
50,000	$56	$97	500,000
100,000	$82	$139	500,000
250,000	Not available	$249	500,000
500,000	Not available	$429	500,000

Professional runs from $499 a month at 150,000 emails to $699 at 500,000 and $999 at 1 million.

Note the contact column. The smallest tiers cap stored contacts at 500, 1,500 and 2,500. From 20,000 emails a month, the calculator shows 500,000 contacts included.

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Brevo cost by list size

Because Brevo prices on volume, you need to estimate your sends. The table below assumes eight emails per contact per month, which is our assumption for a store sending about one to two campaigns a week plus flows. Double it if you send daily. Klaviyo’s figure is its email plan at the same profile count, from klaviyo.com/pricing on the same date.

Contacts	Emails at 8 per contact	Brevo Starter	Brevo Standard	Klaviyo (email)
2,500	20,000	$32	$69	$60
5,000	40,000	$46	$89	$100
10,000	80,000	$74	$119	$150
25,000	200,000	Not available	$249 (250,000 tier)	$400
50,000	400,000	Not available	$429 (500,000 tier)	$720

On these assumptions Brevo Standard is cheaper than Klaviyo from about 5,000 contacts upward. If you send less often, Brevo gets cheaper still; if you send daily, the gap closes.

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The hidden costs in Brevo pricing

Automation is capped on Starter

This is the big one for ecommerce. Brevo’s Starter plan is cheap partly because multi-step automation is limited to 2,000 contacts, and A/B testing and advanced reporting are left out. Budget for Standard.

Branding removal

Free plan emails always carry the “Sent with Brevo” footer. On Starter, removing it is a paid add-on (shown at $10.80 a month on the pricing page in September 2026). Standard and above remove it.

Contact caps at low volume

The 5,000, 10,000 and 15,000-email tiers include 500, 1,500 and 2,500 contacts respectively. A 3,000-contact list on a 10,000-email plan won’t fit.

SMS is prepaid credits, priced by country

SMS is sold separately as credits, and each country uses a different number of credits per message. From Brevo’s pay-as-you-go calculator in September 2026:

Destination	Credits per SMS	1,000 SMS	10,000 SMS
United States	1	$10.90	$109.00
Canada	1.1	$11.99	$119.90
United Kingdom	4	$43.60	$436.00
Australia	7.474	$81.47	$814.67

Credits are sold in packs of 100, and Brevo notes that credit use per message can vary with message type, length and character set. Its pricing page doesn’t say whether carrier fees are included, so check your invoice.

The free plan’s daily cap

Free accounts can send 300 emails a day. A campaign to 1,000 people has to be requeued manually over four days, and you can’t schedule the next day’s batch in advance once you hit the limit.

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Why is Brevo so cheap, and is it good for small businesses?

Brevo is cheap because it charges for sending, not storing. For a small business with a list it emails a few times a month, that’s genuinely good value, and the free plan is usable for very small lists.

For small ecommerce brands it’s a closer call. Standard gives you unlimited automation and A/B testing, but Klaviyo’s data model, built on orders, products and browsing, is deeper. The cheaper tool is only cheaper if it earns the same revenue.

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When Brevo is cheaper than Klaviyo, and when Klaviyo pays for itself

Brevo is the better buy when:

• You have a large list and send infrequently. A 50,000-contact newsletter sent twice a month needs 100,000 emails: $139 a month on Standard, against $720 for Klaviyo’s email plan.
• You need transactional email and marketing in one bill. All Brevo plans include transactional email via API and SMTP.
• You want a lightweight sales CRM alongside marketing.

Klaviyo pays for itself when:

• Flows and segmentation drive your revenue. Klaviyo’s segments on predicted next order date, lifetime value and product interest, and its native Shopify, WooCommerce and BigCommerce data, are why ecommerce brands use it. Klaviyo’s benchmark report shows flows earning far more per recipient than campaigns.
• You send often to an engaged list. High-frequency senders lose Brevo’s volume advantage.
• You want email and SMS in one flow and one report. See our Klaviyo SMS pricing guide.

Compare the whole programme, not the platform fee. Our Klaviyo pricing guide explains how Klaviyo counts active profiles and how a list clean can cut the bill. If you’re weighing several platforms, our Klaviyo alternatives guide and Mailchimp pricing breakdown cover the rest of the field.

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Thinking about Klaviyo instead?

If you’re on Brevo and your store has outgrown its automation, our migration service moves your contacts, consent history and flows to Klaviyo and rebuilds them on your store data. If you’d like to know whether it would pay back first, get a free audit.

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Sources

• Brevo Pricing (plans and calculator prices by email volume, September 2026)
• Brevo: See all features and compare plans
• Brevo pay-as-you-go SMS pricing
• Brevo: What are the limits of the Free plan?
• Klaviyo Pricing