Editorial Rankings

Best Klaviyo Experts and Freelancers to Hire in 2026

Q: How is a Klaviyo expert different from a Klaviyo agency?

An expert is an individual practitioner or small expert-led boutique. An agency has a team of specialists across strategy, copy, design, dev, and deliverability. Experts fit consulting and project work; agencies fit ongoing program management for brands at $500K+ revenue.

Q: What credentials should I look for in a Klaviyo expert?

Verifiable signals: Klaviyo Partner Directory listing, named recognition from Klaviyo itself (Champion, Legend, Master, Community Champion), named clients with measurable revenue outcomes, public body of work (case studies, talks, content). Avoid "Klaviyo expert" claims with no verifiable credentials or named client work.

Q: How much do Klaviyo experts charge?

As of October 2026, Upwork says a freelance Klaviyo expert typically costs $40 to $90 an hour. Fiverr Pro sells fixed-price Klaviyo projects, and Toptal doesn't publish rates. Named specialists and agencies usually quote by project or retainer. We price by project or retainer, never by the hour: the audit is free, projects run $3,000 to $15,000 USD, and retainers are typically $3,000 to $12,000 USD a month, month-to-month.

Q: How much does a full-time email marketer cost?

In the US, Built In puts the average email marketing manager salary at $79,911 a year (its 2026 data, checked October 2026), before benefits, bonuses and the cost of the search. Offshore is cheaper: Hire Overseas lists a typical rate of $1,800 to $3,000 a month for a Klaviyo specialist. A full-time hire makes sense when there is a week of email and SMS work every week; for one-off jobs a freelancer is cheaper, and for strategy, copy, design and deliverability together an agency covers more than one person can.

Q: Is it better to hire a Klaviyo expert on Upwork, Fiverr, Toptal or Guru?

It depends on risk. Toptal says it accepts fewer than 3% of applicants and offers a trial you only pay for if satisfied, so it is the safer choice for serious work. Fiverr Pro sells fixed-price projects from sellers it vets, with a money-back guarantee. Upwork and Guru are open marketplaces with bigger pools, where you vet each profile yourself and payment protection comes from escrow. Use marketplaces for defined one-off work, and named specialists or agencies for ongoing programs.

Q: Where do I find Klaviyo experts to hire?

Three reliable channels: Klaviyo's own partner directory at connect.klaviyo.com (filterable by specialism and verified by Klaviyo), named specialists with public bodies of work like the people on this list, and vetted marketplaces for project work. Whatever the channel, ask for named client outcomes with numbers before committing.

Q: Why do you list Pete Devkota (your own founder) on this list?

Because being honest is more useful than the alternative. Pete's credentials (9 years on Klaviyo, $250M+ attributed revenue, embedded operator role at Relaxium INC 5000) are verifiable and on the same axis as the other people on this list. We tell you exactly when he's the right fit (US, UK and Australian brands wanting a senior operator) and when someone else is better.

By Pete Devkota · Last reviewed October 2026 · Editorial · no paid placements

Where you hire a Klaviyo expert depends on your budget and how much risk you can carry. For a small, well-defined task (a flow fix, a template, a setup checklist), a marketplace freelancer is the cheapest route: Upwork puts freelance Klaviyo experts at $40 to $90 an hour as of October 2026, and Fiverr Pro sells fixed-price Klaviyo projects from vetted sellers with a money-back guarantee. When a bad hire would cost more than the fee, lower the risk: Toptal says it accepts fewer than 3% of applicants and lets you trial before you pay, and the eight named experts below have track records you can check. For ongoing work across strategy, copy, design and deliverability, hire an agency from Klaviyo's partner directory.

This list names individuals and small expert-led agencies (under 25 people) worth shortlisting. Large agencies are on our separate Best Klaviyo Agencies list. Our own founder, Pete Devkota, is #3, and like everyone else on the list he gets an honest best-fit line. Last reviewed October 2026.

About the author. Aeronautical engineer turned ecommerce email specialist. Pete founded Email Optimize in 2017 and is behind $250M+ in attributed email and SMS revenue across 800+ brands. Full profile →

At a glance

At a glance: the 8 experts

#	Name	Type	Based	Klaviyo credential	Best fit
1	Omar Lovert (Polaris Growth)	Agency founder	Netherlands	Klaviyo Legend (the first named)	Premium DTC retention strategy
2	Obeth Seguinot (ED Digital)	Agency cofounder	Puerto Rico	2025 Klaviyo Community Champion; ED Digital: Gold Master	$5-50M DTC lifecycle work
3	Pete Devkota (Email Optimize)	Agency founder	Adelaide, Australia	Klaviyo partner (Email Optimize)	US, UK and Australian brands; senior operator depth
4	Thomas Lalas (The Art of eComm)	Agency founder	Not stated	Klaviyo Champion	Subscription and lifetime value
5	Hannah Spicer (Hannah Spicer Consulting)	Individual consultant	Woking, Surrey, UK	None stated	Premium and luxury retail
6	Adam Kitchen (Magnet Monster)	Agency cofounder	Greater Manchester, UK (Magnet Monster)	Magnet Monster: Platinum Master	Brand-led retention
7	Brynley King	Individual specialist	Gold Coast, Australia	Elite Master	Smaller Australian brands
8	Bobby Leonard	Individual consultant	Not stated	Former Klaviyo CSM (no listing stated)	A platform-side view of Klaviyo

Credentials as stated in each entry below; partner tiers are as shown in Klaviyo's partner directory on 1 October 2026.

Compare

Where to hire a Klaviyo expert: marketplaces, the directory or an agency

The same budget buys very different risk depending on where you hire. Every figure below is from the platform's own site, checked 10 October 2026.

Where	How talent is vetted	How fast	If it goes wrong	Published price
Upwork	Open marketplace: you vet profiles, reviews and work history yourself	As fast as you can shortlist	Fixed-price milestones sit in escrow until you approve the work; hourly work can be disputed	$40-90/hr typical for a Klaviyo expert
Fiverr Pro	"Vetted by the Fiverr Pro team"	Buy a fixed-scope project or book a consultation	"Guaranteed satisfaction, or your money back"	Klaviyo projects from A$85 to A$1,032 (shown in AUD)
Toptal	Says fewer than 3% of applicants are accepted	About 48 hours to hire, per Toptal	Trial period: pay only if satisfied	No rates published
Guru	Open marketplace: you vet the freelancer	As fast as you can shortlist	SafePay: you fund the job up front and release payment after reviewing the work	Set by each freelancer
Klaviyo partner directory	Partners must meet Klaviyo's program requirements; tiers reflect managed revenue and certified staff	Contact partners directly	Your contract with the partner	None in the directory
An agency (ours, for example)	A team with named clients; check its directory listing	Free audit back within 24 hours	Month-to-month retainers, 30 days' notice	Projects $3-15K; retainers typically $3-12K/month (USD); no hourly rate

Sources, checked 10 October 2026: upwork.com/hire/klaviyo-freelancers and Upwork's help article on payment protection; pro.fiverr.com Klaviyo expert category (prices display in the visitor's currency); Toptal's Klaviyo developers page; Guru's SafePay help page; connect.klaviyo.com and Klaviyo Academy's partner program course; emailoptimize.com/pricing.

Methodology

How we ranked these

Each expert or agency is evaluated on: (1) verified Klaviyo Partner Directory listing or named recognition from Klaviyo itself (Champion, Legend, Master, Community Champion), (2) named client work with measurable revenue impact, (3) public body of work (talks, content, case studies), (4) demonstrated specialism vs general digital marketing, (5) availability and engagement model.

Marketplaces (Upwork, Fiverr Pro, Toptal, Guru) are compared separately in the table above rather than ranked. They're the right answer for budget-constrained one-off projects, but you're vetting individual profiles rather than a known name, so the quality range is much wider.

The list

The 8 Klaviyo experts worth shortlisting

Omar Lovert (Polaris Growth)

polarisgrowth.com

Best for premium DTC retention strategy

Official Klaviyo Legend (the first one ever named) · Netherlands

Klaviyo's own author page calls Omar "the first and only official Klaviyo Legend" and the founder of Polaris Growth, a Klaviyo Elite agency in the Netherlands (checked October 2026). Strongest known for premium DTC retention work where the lift comes from sophisticated segmentation and predictive personalization rather than discount cadence. Strategic-level engagements; expensive but among the most credentialed individuals in the ecosystem.

First Klaviyo Legend ever named
Founder of Polaris Growth
Premium DTC retention specialism

Obeth Seguinot (ED Digital)

Best for high-revenue DTC with retention-first strategy

2025 Klaviyo Community Champion; ED Digital listed as Gold Master in Klaviyo's partner directory (October 2026) · Puerto Rico

2025 Klaviyo Community Champion. Cofounder of ED Digital, which is based in Puerto Rico per its site and listed as Gold Master in Klaviyo's partner directory (October 2026). Strong fit for DTC brands at the $5-50M range where the lift comes from disciplined lifecycle work rather than one-off campaign cleverness.

2025 Klaviyo Community Champion
ED Digital cofounder, retention-first methodology

Pete Devkota (Email Optimize)

emailoptimize.com

Best for US, UK and Australian brands wanting a senior operator

Klaviyo Partner · Adelaide, Australia

Founded Email Optimize in 2017. Nine years on Klaviyo specifically. $250M+ in attributed email and SMS revenue across 800+ ecommerce brands. The unusual credential: served 22+ months as Head of Retention Marketing at Relaxium, an INC 5000 supplement brand, as embedded senior leadership inside the company rather than as an external consultant, where email and SMS added +$3M in incremental annual revenue. That depth of operator perspective is uncommon for agency founders. Strongest fit for US, UK and Australian brands wanting a senior operator on retention, with a senior team behind him at Email Optimize.

9 years on Klaviyo, $250M+ attributed email and SMS revenue, 800+ brands
Embedded Head of Retention at Relaxium (INC 5000) for 22+ months
Works with US, UK and Australian brands from Adelaide HQ
DORTA diagnostic method (Delivered → Opened → Read → Trusted → Acted)
Strong fit: US, UK and Australian brands wanting a senior operator

Book a Free DORTA Audit → Meet our Klaviyo experts →

Thomas Lalas (The Art of eComm)

Best for high-revenue brands wanting subscription + LTV focus

Klaviyo Champion

Klaviyo Champion. Founder of The Art of eComm. Specializes in retention work for high-revenue ecommerce, particularly where subscription mechanics and lifetime value are part of the unit economics. Strong fit for subscription DTC or brands with replenishment cycles.

Klaviyo Champion
Subscription + LTV specialism
High-revenue ecommerce focus

Hannah Spicer (Hannah Spicer Consulting)

hspicerconsulting.com

Best for premium and luxury retail brands

Woking, Surrey, UK

Twenty years in email marketing, starting at Harvey Nichols in 2005 (per her site, October 2026). Boutique consultancy focused specifically on premium and luxury retail brands using Klaviyo. The narrow specialism is the differentiator, premium retail has retention dynamics that mass-market DTC playbooks miss. Strong fit if you sell into the premium / luxury segment specifically.

20 years in email marketing (per her site)
Premium / luxury retail specialism
Based in Woking, Surrey

Adam Kitchen (Magnet Monster)

magnetmonster.com

Best for brand-led retention strategy and content

Magnet Monster listed as Platinum Master in Klaviyo's partner directory (October 2026)

Cofounder of Magnet Monster. Public body of work on brand-led retention (talks, podcast, content). Strong fit when the brand's competitive position can't tolerate discount-led email cadence and the program needs to lean on value-led content and zero-party data instead.

Cofounder Magnet Monster (Platinum Master in Klaviyo's directory)
Brand-led retention thought leader
Strong public body of work on zero-party data

Brynley King

brynleyking.com

Best for Australian ecommerce brands wanting an individual specialist

Klaviyo Elite Master Partner (per Klaviyo partner directory, October 2026) · Gold Coast, Australia

Listed as Elite Master in Klaviyo's partner directory (October 2026). Her site says she sat on Klaviyo's Partner Advisory Council in 2022, and her Klaviyo directory profile says she has personally worked with over 70 Australian brands (both checked October 2026). Strong fit for AU brands wanting an individual practitioner relationship rather than agency engagement, particularly at the smaller end of the market.

Elite Master tier in Klaviyo's partner directory
Klaviyo Partner Advisory Council member, 2022 (per her site)
70+ Australian brands (per her Klaviyo directory profile)

Bobby Leonard

bobbyleonard.me

Best for brands wanting a former Klaviyo insider

Former Klaviyo Customer Success Manager and Onboarding Specialist. Per his site (October 2026): 13+ years of digital marketing experience, 7+ years of daily operating experience in Klaviyo, and 170+ Klaviyo customers advised. The credential that matters here is direct platform-side experience, he knows the product from inside Klaviyo, not just as an external user.

Former Klaviyo CSM and Onboarding Specialist
7+ years operating in Klaviyo daily (per his site)
170+ Klaviyo customers advised (per his site)

Practical decision

When to hire an individual vs an agency

Named individual specialists fit different engagement profiles than agencies. Use this to decide which to shortlist.

One-off audit or fix-it project (under 40 hours)

→ Individual specialist or marketplace freelancer. Agency overhead is unjustified at this scope.

Strategic consultation alongside an in-house team

→ Individual specialist with senior credentials. Pete Devkota / Omar Lovert / Obeth Seguinot all fit here.

Ongoing program management at $500K+ revenue

→ Agency engagement. Individual specialists generally can't cover strategy + copy + design + dev + deliverability simultaneously.

Premium / luxury brand with brand-led constraints

→ Hannah Spicer (premium retail) or Adam Kitchen (brand-led retention).

Australian brand at the smaller end of market

→ Brynley King for individual relationship; Email Optimize for ongoing program work.

Budget-constrained one-off project

→ Toptal (vetted) for higher-budget work; Upwork or Fiverr Pro for tighter budgets (with careful vetting).

How to hire

How to hire a Klaviyo expert or specialist

Whoever you hire, the job is the same: more revenue from email and SMS, measured in revenue per recipient rather than opens. Three questions come up on almost every hire.

Klaviyo specialist or Klaviyo expert?

In hiring, the two words mean the same thing: someone who builds and runs Klaviyo for brands. Neither title proves anything on its own, so check what Klaviyo itself records: a listing in its partner directory at connect.klaviyo.com, Klaviyo Academy certificates, or recognition such as Klaviyo Champion. Then ask for named client results.

One practical difference: a specialist often goes deep on one area, such as flows, SMS or deliverability. If you need the whole program run, you need several of those skills at once, which is what an agency team or a Klaviyo expert team gives you.

What to ask in the interview

Ask for things you can check, and expect specific answers on the first call.

Show me a flow you built and what it earned: revenue per recipient, before and after.
How would you audit my account in the first week?
How do you check deliverability, and what would make you pause a campaign?
Whose Klaviyo account will the work live in? It should be yours, with them added as a user.
How many other clients do you carry, and how fast do you reply?
Is the price fixed, hourly or a retainer, and what exactly does it cover?

Full-time hire, freelancer or agency?

A freelancer fits a defined job: an audit, a flow build, a migration. A full-time email marketer fits a brand where email and SMS are a core channel with a week's work for one person, every week; budget for salary, benefits and the months a search takes. An agency fits ongoing work that needs more skills than one person has (strategy, copy, design, build and deliverability), and it keeps running when someone is on leave. Plenty of brands run a full-time hire and an agency together.

Hire a Klaviyo expert from our team →Best Klaviyo agencies, ranked →

Frequently asked