A Klaviyo Agency Built for US Ecommerce Brands
We work with ecommerce and DTC brands across the United States from coast to coast, a meaningful share of our 800-brand portfolio. Klaviyo-specialist, ecommerce-only, with senior operator experience inside US brands like Relaxium (INC 5000 #461) and Popl (Y-Combinator).
— Performance benchmarks
SPEC.01
22+ months
Pete as Head of Retention at Relaxium (INC 5000)
SPEC.02
800+
ecommerce brands managed
SPEC.03
9 yrs
on Klaviyo since 2017
SPEC.04
DORTA
proprietary 5-layer method
— Market context
The US Klaviyo Agency Market
The US Klaviyo agency landscape is the largest and most competitive in the world, and most of the well-known specialist agencies, Flowium, Charle, Fuelmade, Avex, Karizma, are US-based. The bar for ecommerce email work in the US is high, and the talent pool is deep. That's an advantage for buyers (lots of qualified options) and a structural challenge for the operators (margin pressure, retention churn, similar positioning).
What we offer that's less common in the US-only agency market: cross-Pacific coverage. Several of our US clients run cross-market programs into Asia-Pacific, where having a team operating in AEST hours simplifies content localisation and launch timing for AU/NZ markets. For US brands without international ambitions, we're a Klaviyo-specialist agency with senior operator experience inside named US brands; for US brands expanding internationally, the cross-market capability is a meaningful differentiator.
— Why us
How We Work With US Brands
Our US client work is conducted primarily in PST/EST hours, with team members covering both ends of the US business day. Slack response times run within US business hours; calls happen in client time zones. The Adelaide HQ is operationally invisible to most US clients, what matters is the depth of work and the timeliness of communication, both of which run on US standards.
The case studies that demonstrate the US capability: Relaxium (US supplements brand, $100-120M annual, INC 5000), where Pete served as Head of Retention Marketing for 22+ months; Popl (Y-Combinator-backed B2B+B2C, NFC technology), 21-month engagement that took email/SMS from <20% to 50-60% of revenue. These aren't consultancies, they're embedded senior leadership engagements that demonstrate operator-grade capability.
How we diagnose every Klaviyo account.
Most email programs don't fail dramatically, they decay slowly. Across $180M+ in attributed revenue and 800+ brands, every decaying program fails at one of five sequential layers. DORTA names them so we can fix them in order.
L.01
Delivered
Inbox placement is the foundation. Authentication, list hygiene, engagement-based suppression.
L.02
Opened
Inbox trust is behavioural memory. Six irrelevant emails train subscribers not to open the seventh.
L.03
Read
One email, one message, one action. Most ecommerce email is too long and asks too early.
L.04
Trusted
Trust is the difference between a 12% attribution rate and a 42% one. It compounds across every send.
L.05
Acted
Conversion is the output of every layer working together. Most "conversion problems" are actually trust or read problems.
What Klaviyo-specialist work delivers.
Three named brands, three engagement types, three measurable revenue outcomes.
CASE FILE
Better Body Co.
10% → 20–25%
email revenue share
Health & supplements · 3-month consult · Year-end revenue $100M SGD
CASE FILE
Popl
<20% → 50–60%
email + SMS revenue share
Y-Combinator backed · 21-month engagement · B2B + B2C journeys
CASE FILE
Relaxium
+$3M
incremental annual revenue
Supplements · INC 5000 #461 · Pete joined as Head of Retention Marketing
— By vertical
Klaviyo expertise by industry.
Different categories, different lifecycle patterns. Replenishment supplements behave differently from one-off fashion buys.
— Related Klaviyo agency pages
Questions about United States.
Q.01 Do you offer time zone alignment for US clients? +
— Answer
Yes. Our US client work runs in PST/EST hours. Calls happen in client time zones, Slack responses run during US business hours. For most US engagements, our Australian HQ is operationally invisible, what matters is depth of execution, which is consistent across markets.
Q.02 How do you compare to Flowium, Charle, or Fuelmade? +
— Answer
They're reputable US-based specialists at scale. Compared to them, we're smaller (more senior attention per client), have direct senior in-house operator experience (Pete's Relaxium role), and offer cross-Pacific market coverage that pure US agencies can't. For US-only brands without international ambitions, the choice often comes down to specific case study fit and team chemistry rather than capability gap.
Q.03 Are you in the Klaviyo US partner directory? +
— Answer
Klaviyo's partner directory is global, not country-segmented. We maintain a current listing at connect.klaviyo.com, accessible regardless of search location. For tier verification, the partner directory is the authoritative source.
Q.04 How do you handle US privacy compliance (CCPA, CAN-SPAM)? +
— Answer
CCPA and CAN-SPAM compliance is built into every Klaviyo account we set up, opt-in language, unsubscribe handling, data retention defaults. For brands operating in California or with material California traffic, we handle CCPA-specific data subject access and deletion requests through Klaviyo's native tooling.
Q.05 What is the DORTA method? +
— Answer
DORTA is our proprietary diagnostic framework: Delivered, Opened, Read, Trusted, Acted. Every Klaviyo program that's underperforming fails at one of these five layers, in order. Fixing layer 5 (conversion) when layer 1 (deliverability) is broken just paints over the real problem. We diagnose all five before recommending any work.
Q.06 How do you measure success? +
— Answer
We measure in revenue per recipient (RPR), flow contribution as a percentage of total email revenue, and incremental revenue (validated via holdout testing where applicable). We do not measure in open rates, post-iOS 15, opens are a corrupted signal.
Q.07 What's included in your free Klaviyo audit? +
— Answer
A revenue gap analysis, flow audit covering all 10+ recommended automations, deliverability check (authentication, sender reputation, list health), segmentation depth review, and a 90-day roadmap with sequenced priorities. Response within 24 hours of access.
Free DORTA audit of your Klaviyo.
We run your account through the five-layer DORTA diagnostic and send you a written report. Revenue gap analysis, flow audit, deliverability check, 90-day roadmap. Response within 24 hours.