Klaviyo vs Yotpo and SMSBump (2026): Email, SMS, Reviews
Yotpo shut down its email and SMS products, SMSBump included. How Klaviyo compares with what Yotpo still sells, reviews and loyalty prices, and how to move SMS.
Table of contents
- Klaviyo vs Yotpo at a Glance
- What Happened to Yotpo Email and SMSBump
- Pricing (October 2026)
- Why is Klaviyo so expensive?
- Where Yotpo Wins
- Where Klaviyo Wins
- The Standard Setup: Klaviyo Plus Yotpo
- SMSBump (Yotpo SMS): What to Use Now
- Klaviyo SMS vs the replacements
- Where SMSBump won
- Why Klaviyo SMS is the natural replacement
- When an SMS specialist makes more sense
- Moving SMS subscribers to Klaviyo
- Pros and Cons
- Klaviyo
- Yotpo
- What are the weaknesses of Klaviyo?
- Who is Klaviyo’s biggest competitor?
- Practical Recommendation
- Sources
Klaviyo is the choice for email and SMS, because Yotpo no longer sells either: it shut down its Email and SMS products, including the SMS app that started life as SMSBump, with 31 December 2025 as the sunset date. Yotpo still sells reviews and loyalty, and for most brands the right setup is Klaviyo for messaging with Yotpo Reviews or Loyalty connected to it, or Klaviyo on its own if Klaviyo Reviews covers what you need.
So “Klaviyo vs Yotpo” is no longer a head-to-head. If you were on Yotpo Email or Yotpo SMS (formerly SMSBump), the question is where to move. If you’re on Yotpo for reviews or loyalty, the question is how it fits next to Klaviyo. This page covers both, with every price taken from the vendors’ own sites on 10 October 2026.
A note on where we stand: we’re an official Klaviyo partner, so we have a stake. Yotpo’s reviews and loyalty products are good, and we say where they beat Klaviyo’s own.
Klaviyo vs Yotpo at a Glance
| Klaviyo | Yotpo (October 2026) | Yotpo SMS & Email (formerly SMSBump) | |
|---|---|---|---|
| What it sells | Email, SMS and mobile marketing, plus a Reviews add-on | Reviews & UGC, Loyalty & Referrals, AI Visibility | Nothing: decommissioned |
| Email marketing | Yes | No (review request emails only) | Sunset 31 December 2025 |
| SMS marketing | Yes, priced per message | No | Sunset 31 December 2025 |
| Reviews | Klaviyo Reviews add-on, Shopify and WooCommerce | Yes, its core product | n/a |
| Loyalty | Through integrations, including Yotpo Loyalty | Yes, its core product | n/a |
| Pricing | Published, by active profiles | Published for lower tiers, by monthly orders | n/a |
| Works with the other | Yes | Yes, native Klaviyo integrations | n/a |
What Happened to Yotpo Email and SMSBump
SMSBump was a popular Shopify SMS app. Yotpo bought it, rebranded it as Yotpo SMS and sold it alongside Yotpo Email. Yotpo then discontinued both products: its migration-partners post (last updated 15 September 2025) sets 31 December 2025 as the sunset date and names Attentive and Omnisend as migration partners. Today smsbump.com shows this notice:
Yotpo’s pricing page now lists three products: Reviews & UGC, Loyalty & Referrals and AI Visibility. Email and SMS aren’t on it.
Pricing (October 2026)
Klaviyo prices email by active profiles and SMS per message. Yotpo prices reviews and loyalty by monthly orders, and publishes prices for its lower tiers only. Monthly list prices in USD:
| What you’re buying | Klaviyo | Yotpo |
|---|---|---|
| Email, 5,000 profiles | $100 | Not sold since 31 Dec 2025 |
| Email, 10,000 profiles | $150 | Not sold |
| Email, 25,000 profiles | $400 | Not sold |
| SMS, 1,000 US texts | $15, carrier fees included | Not sold |
| Reviews, free tier | Up to 50 orders a month | Up to 50 orders a month |
| Reviews, paid | $25 at 250 orders a month; $90 at 1,000 | Starter $89 and Pro $169, up to 500 orders a month; Premium and Enterprise quoted |
| Loyalty | Through integrations | Free plan; paid plans from $199; Premium and Enterprise quoted |
Klaviyo prices from its pricing page and calculator; Yotpo prices from its pricing page. Klaviyo Reviews is available for Shopify and WooCommerce stores.
On reviews alone, Klaviyo’s add-on is cheaper at small volumes. Yotpo’s case is depth: UGC, a dedicated loyalty and referrals product, and a long track record in both. If you already pay for Yotpo Reviews or Loyalty and it works, keep it and connect it to Klaviyo.
Why is Klaviyo so expensive?
Because it bills on active profiles, everyone you can email, and since February 2025 your plan has to cover that full count. Former Yotpo Email users often bring years of subscribers who never open, and on Klaviyo those profiles push the bill up a tier. Suppress them before you import, or straight after, and you pay for the people who might buy. The tier table is in our Klaviyo pricing guide.
Where Yotpo Wins
Reviews and UGC depth. Yotpo is built around collecting, moderating and displaying reviews, photos and other user-generated content. Klaviyo Reviews covers the essentials, but Yotpo has more.
A dedicated loyalty and referrals product. Points, VIP tiers, referrals and redemptions are Yotpo’s home ground. Klaviyo relies on integrations for loyalty.
AI Visibility. A newer product aimed at how your brand shows up in AI search, priced on a quote.
Where Klaviyo Wins
It still sells email and SMS. That’s the end of the head-to-head.
Email and SMS depth. Flows, segmentation, predictive analytics, A/B testing and deliverability tooling are Klaviyo’s core product, not a feature attached to something else.
Store data. Native Shopify, WooCommerce, BigCommerce and Magento integrations put full order history, catalogue and browsing on each profile.
Predictive analytics. Predicted CLV, churn risk and next order date, ready for segments and flow filters.
Reporting that maps to revenue. Revenue per recipient, flow contribution and attributed orders across email and SMS.
The Standard Setup: Klaviyo Plus Yotpo
For most ecommerce brands that use Yotpo, the answer is both, connected:
- Klaviyo for email and SMS: welcome, abandoned cart, post-purchase, replenishment, win-back and campaigns.
- Yotpo for reviews, UGC and loyalty.
- Yotpo’s Klaviyo integrations pass reviews and loyalty data into Klaviyo: segment by review score, personalise emails with points balances and VIP tiers, and trigger flows from loyalty events such as a tier change or a redemption.
Or, if your reviews needs are simple and you’re on Shopify or WooCommerce, run Klaviyo Reviews and drop a tool. Our Yotpo alternatives guide compares nine review apps on price and Klaviyo support, and Klaviyo integrations covers the wider stack.
SMSBump (Yotpo SMS): What to Use Now
If you searched “SMSBump vs Klaviyo”, the real question is what replaces SMSBump. For most brands already running Klaviyo email, it’s Klaviyo SMS.
Klaviyo SMS vs the replacements
| Klaviyo SMS | Attentive | Omnisend | Postscript | |
|---|---|---|---|---|
| What it is | Email and SMS on one profile | SMS-first marketing platform | Lower-cost email and SMS platform | Shopify-native SMS specialist |
| Named by Yotpo as a migration partner | No | Yes | Yes | No |
| Published prices | Yes | No | Yes | Yes |
As of October 2026, Klaviyo’s calculator prices 1,000 US toll-free texts at $15 a month and 2,900 at $40, carrier fees included. Attentive doesn’t publish prices. For Omnisend’s and Postscript’s current prices, see Klaviyo vs Omnisend and Klaviyo vs Postscript.
Where SMSBump won
It’s worth being fair about why brands chose it. It was simple for Shopify stores: easy to install, easy to switch on core SMS flows. Inside the Yotpo suite, SMS could use reviews and loyalty data natively: points balances, VIP tiers, review requests. And it was an accessible way for small stores to start SMS.
Those advantages went with the product. The Yotpo data advantage can be rebuilt: Yotpo Reviews and Loyalty still exist, and their Klaviyo integrations feed the same data into Klaviyo flows.
Why Klaviyo SMS is the natural replacement
One profile, one consent record. Email and SMS opt-ins sit on the same Klaviyo profile, with no sync between two databases.
Cross-channel flows. One flow can send an email, wait, check whether it was opened, and text only if it wasn’t.
One attribution model. Email and SMS revenue reported side by side, with the same windows.
Predictive targeting. Texts can target predicted lifetime value, churn risk and expected next order date, the same as email.
When an SMS specialist makes more sense
- SMS drives most of your retention revenue. If text is your primary channel and you’re on Shopify, Attentive or Postscript can justify a second platform.
- You want managed SMS strategy from the vendor. Attentive’s model includes strategy and creative support.
- You’re not on Klaviyo for email and want a cheaper all-in-one. Omnisend runs email and SMS in one platform, and was one of Yotpo’s named partners.
Our best SMS marketing platforms guide compares all of them, with published prices where they exist.
Moving SMS subscribers to Klaviyo
Consent is the whole game. US SMS law requires you to evidence consent. Before sending a single text from the new platform:
- Find your exported subscriber file, with phone numbers, consent timestamps and consent source. Yotpo’s notice says dashboard access has ended, so if you didn’t export before the sunset, contact Yotpo support.
- Import into Klaviyo with consent preserved. Import only numbers with evidenced consent, and include opt-outs as suppressions.
- Register your sending numbers. Set up a toll-free number or short code in Klaviyo and complete verification before you send.
- Rebuild flows as cross-channel flows: welcome, abandoned cart, post-purchase and win-back, with SMS as a step rather than a separate programme.
- Send a welcome-back message that restates who you are and how to opt out. Numbers that have been quiet for months need a clear reintroduction.
- Replace the sign-up forms. Add SMS consent steps to your Klaviyo sign-up forms.
Most brands finish in two to four weeks. The mistake to avoid is texting a stale list without consent records: that’s a legal risk, not just a deliverability one. This isn’t legal advice; check SMS consent requirements for your market with your own counsel.
Pros and Cons
Klaviyo
Pros
- Email and SMS on one profile, in one flow builder, with one report
- Native store integrations and predictive analytics
- Published prices, including SMS
- Connects to Yotpo Reviews and Loyalty, or replaces Yotpo Reviews with its own add-on
Cons
- Klaviyo Reviews is lighter than Yotpo’s reviews and UGC suite
- Loyalty needs a separate app
- Cost rises with every active profile, engaged or not
Yotpo
Pros
- Deep reviews, UGC and loyalty products
- Free tiers for reviews (up to 50 orders a month) and loyalty
- Native Klaviyo integrations
Cons
- No email or SMS marketing since 31 December 2025
- Starter reviews pricing ($89 a month) is well above Klaviyo Reviews at small volumes
- Upper tiers are quote-only
What are the weaknesses of Klaviyo?
Against Yotpo, the weakness is reviews and loyalty depth: Klaviyo Reviews covers the basics and loyalty comes through integrations. The rest apply to every brand: cost rises with active profiles, SMS is billed on top of email, and it’s built for B2C ecommerce, so sales-led teams need a separate CRM. Our Klaviyo review covers each one.
Who is Klaviyo’s biggest competitor?
For former Yotpo SMS users, it’s Yotpo’s named partners, Attentive and Omnisend, plus Postscript. Across ecommerce, the main rivals are Mailchimp and Omnisend for small and mid-size stores, Attentive and Postscript for SMS, and Braze and Iterable at enterprise scale. Our Klaviyo alternatives guide compares them.
Practical Recommendation
On Yotpo for reviews or loyalty: integrate, don’t consolidate. Klaviyo for email and SMS, Yotpo for reviews and loyalty, connected.
Formerly on Yotpo Email or Yotpo SMS: move messaging to Klaviyo with consent records intact, and keep Yotpo for reviews and loyalty if you use them.
SMS-dominant Shopify brands: compare Attentive or Postscript against Klaviyo SMS on total cost, including running a second platform.
If you want SMS subscribers moved with consent intact and the flows rebuilt properly, our SMS marketing team does this routinely, and a free Klaviyo audit shows what your email and SMS should be earning together.
Sources
Checked 10 October 2026:
- SMSBump, decommission notice
- Yotpo, Email & SMS migration partners (sunset date 31 December 2025; last updated 15 September 2025)
- Yotpo, Pricing
- Yotpo, Klaviyo integration and Klaviyo loyalty integration
- Klaviyo, Pricing
- Attentive, Pricing
/ Frequently Asked Questions
Q.01 Does SMSBump still exist? +
/ Answer
No. SMSBump was rebranded as Yotpo SMS, and Yotpo discontinued its Email and SMS products with 31 December 2025 as the sunset date, naming Attentive and Omnisend as migration partners. As of October 2026, smsbump.com shows a notice that the Yotpo SMS application has reached the end of its product lifecycle and been decommissioned, and that the dashboard and background services are no longer active.
Q.02 Does Yotpo still offer email and SMS marketing? +
/ Answer
No. As of October 2026, Yotpo's pricing page lists Reviews & UGC, Loyalty & Referrals and AI Visibility. Email appears only inside Reviews, for review request emails. For marketing email and SMS, Yotpo now integrates with platforms such as Klaviyo rather than competing with them.
Q.03 What should I use instead of SMSBump or Yotpo SMS? +
/ Answer
Yotpo named Attentive and Omnisend as its migration partners. The other common choices are Klaviyo SMS, which puts texts on the same profile as your email, and Postscript for Shopify brands that want an SMS specialist. If your email already runs in Klaviyo, adding Klaviyo SMS is usually the simplest replacement.
Q.04 How much does Klaviyo charge for SMS? +
/ Answer
Klaviyo sells mobile messaging as a monthly plan priced in dollars, added to your email plan. As of October 2026 its calculator shows $15 a month for 1,000 US texts from a toll-free number and $40 for 2,900, carrier fees included. Rates vary by country and sender type, unused spend doesn't roll over, and the free plan includes $5 of messages a month.
Q.05 Does Yotpo integrate with Klaviyo? +
/ Answer
Yes. Yotpo's Klaviyo integrations pass reviews and loyalty data into Klaviyo, so you can segment by review score, personalise emails with points balances and VIP tiers, and trigger flows from loyalty events such as a tier change or a redemption. It is the usual setup for brands that keep Yotpo for reviews or loyalty and run email and SMS in Klaviyo.
Q.06 Who is Klaviyo's biggest competitor for former Yotpo SMS users? +
/ Answer
Yotpo's own picks, Attentive and Omnisend, plus Postscript. Attentive and Postscript are SMS specialists; Omnisend runs email and SMS in one lower-cost platform. Across ecommerce generally, Klaviyo's main rivals are Mailchimp and Omnisend for small and mid-size stores, Attentive and Postscript for SMS, and Braze and Iterable at enterprise scale.
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