EMAIL.OPTIMIZE / LIVE TRAINING Free · Live · Limited seats BLACK FRIDAY 2025
Brand-new free live training

For many, this November will be forever known as…

The Great Black Friday Ecom Massacre

Pete Devkota Hosted by Pete Devkota, Australia’s #1 ecom marketing expert

This free training reveals:

  • The sneaky Apple update that’s already smothering results for ecom entrepreneurs around the world
  • Why 80% of brands are about to flop during ecom’s biggest week
  • The robots standing between you and your customer, and how to get around them and make the sale
  • Why having better sales copy or better offers won’t be enough for brands to win in Q4
  • The AI judge, jury and executioner that decides whether your brand is worth showing to your own customer, regardless of how much they’ve already spent with you, and how to escape their wrath in time for Black Friday

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Register for the free live training

100% free · No pitch-fest · Real, usable tactics

$180M+ attributed email revenue · 800+ DTC brands · INC 5000 & Y Combinator alumni

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What you’ll discover on this training

Is your Black Friday already dying? Apple’s latest AI update has condemned the ecom bros to crash & burn… but for a few smart, real entrepreneurs, there’s an incredible opportunity to jump to the head of the pack:

  • You’ll discover the sneaky AI bot Apple’s recently launched that’s literally changing the message your brand is showing to your own customers
  • How to NAIL this coming Black Friday and make it your best ever, no matter what challenges AI throws at us
  • The surprisingly simple secret of ‘fooling’ the AI while staying authentic to your brand message
  • If you’re still writing primarily to humans… you’re already behind the 8 ball. I’ll reveal how to write the kind of content and copy that gets through to your customer
  • The downright scary future of marketing where it seems like humans will lose all control. I’ll share exactly how to keep control where it matters
Pete Devkota, founder of Email Optimize
Who is Pete Devkota?

Pete is Australia’s #1 ecom marketing expert, email specialist and growth engineer. Fitting, as he originally came from an Aeronautical Engineering background before jumping into ecom marketing full time in 2014.

Email Optimize, Pete’s high-performance ecom agency, was started in 2017 and has since been responsible for $180M+ in attributed email revenue across 800+ worldwide brands, including INC 5000 brands like Relaxium, Y Combinator alumni like Popl, and $100M ARR brands like Better Body Co.

There’s a long list of brands waiting to hire Pete for his unique combination of engineering precision with exciting, devastatingly effective marketing that literally transforms the revenue of any business he works with.

He’s the secret weapon behind the scenes that most of his clients are reluctant to tell you about.

Frequently asked questions
Who is Pete Devkota, and why should I listen to him?

Put simply, he’s Australia’s #1 ecom marketing expert, helping over 800 worldwide brands make $180M+ in attributed revenue.

What’s this training all about?

Simple fact: there’s a storm coming, and in many ways it’s already here. AI is butting in on so many marketing systems, you need to keep your head on a swivel. And in ecom, there’s one in particular that threatens all of our Black Friday fun.

Is this only suitable for ecom brands?

It’s mainly aimed at ecom brands, yes, but in truth, every entrepreneur needs to know this stuff, especially if they want to grow their sales in the face of ever-increasing AI interference.

Are you anti-AI?

No, not at all! In fact, I use AI on a daily basis in most parts of my business. AI is a game-changer, but in this case, not in a good way… there’s a new threat to ambitious ecom brands who want to market to their audiences. That’s why I’m hosting this training.

I want to keep growing my ecom brand, what should I do?

This is the right question to be asking at the moment. Your next step is actually the simplest one: register for this free training below. On the training, I’ll outline exactly what this new threat is, and how any ecom brand can tackle it with as little time and effort as possible.

Join this breakthrough masterclass now

The future of ecom marketing looks uncertain, with AI calling the shots and making decisions that YOU, the entrepreneur, used to make…

But the truth is: once you understand the systems I’ll share on this training, the age of AI will actually turn out to be the biggest growth opportunity of our lifetimes.

Sign up here while you can →

Free · Live · Seats are limited

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